With the introduction of its forthcoming 2015 F-150, Ford is breaking with convention by shifting from steel-intensive construction to aluminum. But what if it weren't made of metal altogether? What if it were made of plastic instead, and packed an electric motor instead of an internal-combustion engine?
Feast your eyes, boys and girls, on the new Power Wheels F-150. Built by Fisher-Price and licensed by Ford, the third-generation ride-on toy started development nine months before the full-size version debuted at the Detroit Auto Show this past January, and is hitting sidewalks and driveways across the country this September.
The Power Wheels F-150 carries a sticker price of $349.99, and there's a special version at Toys R Us with LED headlamps (just like the real F-150) for an extra $10.
Given that the PowerWheels has a higher retail price than most other licensed items like apparel, video games and memorabilia, it was unsurprising to hear Ford's licensing manager, Mark Bentley, tell Autoblog that the PowerWheels is the Blue Oval's "best-selling, No. 1 revenue generator." No wonder the company takes the ride-on children's toy so seriously.
To see this little guy in action, check out the video below.Permalink | Email this | Comments